Since they first appeared on the Australian fishing market, electric fishing reels have always been highly specialised reels. They continue to be a niche market, but the electric fishing reel style has become far more popular as a method of deep sea fishing in Australia. The electric reel has inspired countless anglers, both of the old school and the new generation, to fish the waters down to a depth of 50 fathoms because it is so effective for drop fishing, jigging and fishing the deep water in Australia.

When deep sea fishing  in Australia, an electric reel offers significant advantages.

• First off, strenuous work that requires constant back pain has become nonexistent. 
• Second, and most importantly, there is a large increase in "actual fishing time" due to the reduction in the time needed to set and retrieve baits and jigs from the depths of the ocean.
• Thirdly, electric fishing reels open up the possibility of catching large, deep-water fish to people of all ages, physical abilities and even enabling children to catch monster fish.

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